Consumer Privacy Rights

How Privacy Laws Are Changing To Protect Personal Information
April 2019 article by



Consumer Alert: New Privacy Rights Under the CCPA
The California Consumer Privacy Act (CCPA) is in effect as of January 1, 2020.
The CCPA is a first-in-nation data privacy law granting Californians more control over their personal information.

In California, we are rebalancing the power dynamic by putting power back in the hands of consumers, not the companies that use their data. All Californians are encouraged to take a moment to understand their new rights and exercise these rights to take control of their personal data.”