Online Marketing Overviews

Shema Satya Photography

Here We Highlight Educational Articles on Topics of Online Marketing

Whether you are a business owner or an aspiring entrepreneur
May you find these resources helpful in your ongoing efforts
for delivering the best services to your clientele
and understanding all that goes into business development.

Online Marketing and SEO

Express Text offers SMS Marketing
SMS is shorthand for short message service marketing (text messaging).
They have a blog with some wonderful articles
supporting business owners with valuable information.
Here are some of our favorites.

Brand Marketing
March 31 2020 by
“With the influx of an increasing number of companies entering the market, start-ups are struggling to stand out. Establishing a brand’s personality through clever brand marketing is, therefore, essential to make you more recognizable in the market.”

What Is Brand Marketing
By Ashish Patel

Small Business Marketing Ideas That Can Make A Difference Today
Jan 11 2020 by Ashish Patel
“3 best small business marketing ideas
Business Trending, Video Marketing, Content Creation”

Social Media Marketing Ideas
May 10 2020 by Ashish Patel
“With the recent corona outbreak, everything has come to a halt –
except social media marketing.

The global economy has been thrown into recession, but fortunately,
working from home through online channels is saving businesses
from a complete shutdown and major losses.”

What Is SEO
June 30 2020 by Ashish Patel
“The real focus behind SEO is to try and break into the top search results
on search engines as studies
show 73% of people don’t even move past
the first search result!”

Online Marketing and SEO

MOZ Focuses on SEO
Here is a sampling of resources you can find on their website

Measuring And Tracking SEO Success
The Beginners Guide to SEO

SEO Terms and Meanings
In this blog post you can also access the following chapters they have on SEO

MOZ SEO chapters


We Recommend
MOZ has a Free Guide You Can Get from Their Website

Getting to know new SEO Clients in 30 Questions
“Go from zero to client hero with this interactive worksheet”

Moz has a newsletter – semimonthly
Sharing 10 most valuable articles about SEO and online marketing they can find. 

The Moz Blog
“The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills”

Crisis Adaptation Checklist Free To Download
May 20 2020
“Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic.  Free checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.”

Free SEO Tools From Moz

Free Domain SEO Metrics – A Quick Overview of Your Website Performance

Mozlow’s hierarchy of SEO needs – very clever pyramid chart

Online Marketing and SEO

SEO Backlinking

Here is a little information on Non-Reciprocal Links
These are links that go one-way

Online Marketing and SEO